Case Study

More than 100,000 Shell employees wear our uniforms

Wstar have been working with the global energy group Shell for more than 15 years. The uniforms we design, manufacture and distribute are worn proudly in the USA, Canada, Mexico, Dominican Republic, Chile and Australia.

The challenge – meeting local needs while respecting the global brand

Shell is a global group of energy and petrochemical companies that operates in 70+ countries. While the Shell logo is recognised around the world, every country has its own adaptation of the brand’s colours and visual assets. In bilingual countries, such as Canada, branding has to respect two languages. Additional to these challenges is the requirement for anti-static materials, and the need to provide uniforms for convenience store sub-brands, like Delicafé, and charity commitments such as Breast Cancer Awareness.

Sizing requirements vary considerably between countries, reflecting the diversity around the world. Overarching all local and global requirements is a growing need to address sustainability and help position Shell as an energy company that respects the environment.

Our solution – country-specific uniforms that meet new standards for sustainability

We deliver Shell service station uniforms that fit the brand as perfectly as they fit the workers.

• Polo shirts are printed using FUSIONTECH™ printing technology, which ensures garments look good for longer.
• A number of garment lines are manufactured using rPET fibre. This high quality polyester fibre is produced from recycled PET (polyethylene terephthalate) plastic bottles. Around 15 PET bottles can produce one polo shirt. Compared to virgin fibre, making fabric with rPET uses 90% less water and 70% less energy.
• Uniforms are packaged in 100% recycled polybags, which meet GRS (global recycle standard) and can be recycled into soft plastic after use.
• For the required markets, we source anti-static fabrics that minimise the potential for static electricity sparks to come into contact with petroleum.
• Garments are manufactured in bulk, to ensure cost-efficiency and ongoing supplies for new employees and new sites.
• In Canada, uniforms are securely recycled/repurposed locally through Debrand CA.

The result – a long-standing relationship that continues to strengthen

Wstar’s relationship with Shell stands firm as we continue to design, make and supply service station and convenience store uniforms that employees enjoy wearing. Recent steps taken to improve the sustainability of Shell’s uniforms reflect favourably on the global brand. We are looking forward to presenting more ideas for shrinking Shell’s carbon footprint.