Case Study

Hard-wearing, good-looking hospitality uniforms for Restaurant Brands

Since 2013, Wstar has been the sole provider of employee uniforms for Restaurant Brands’ New Zealand multi-site branded food retail chains. Our hard-wearing, good-looking uniforms are seen on workers at KFC, Pizza Hut and Carl’s Jr sites throughout New Zealand.

The challenge – enhancing employee productivity within a fast-moving restaurant

Employees in branded food retail chains need to look sharp, move quickly and feel comfortable. A uniform that consistently delivers on all these points helps to maintain market share, support restaurant performance and keep employees happy. An employee in full kit is essentially a walking billboard for the restaurant’s brand, which is why Restaurant Brands doesn’t take any chances with uniform providers.

Our solution – respect each brand with individualised restaurant uniforms

Each of Restaurant Brands’ four brands gets special attention from Wstar:

• We offer a full-service solution that includes design, production, warehousing, distribution and account management.
• Marketing is assisted by incorporation of brand slogans, like ‘Finger lickin’ good’ for KFC and ‘Love at first bite’ for Pizza Hut.
• Uniforms for restaurant staff at KFC and Pizza Hut utilise FUSIONTECH™ printing technology for their crew t-shirts and polo-shirts, which ensures garments look good for longer.
• During our enduring relationship with Restaurant Brands, we’ve successfully supported a number of brand refreshes with enhanced uniform designs.
• When Carl’s Jr arrived in New Zealand, our design team gave the traditional Carl’s Jr uniform look a contemporary tune up.
• Uniforms are ordered online by individual sites and despatched from our warehouse.

The result – year after year of success for NZ’s favourite fast-service restaurants

The long relationship between Restaurant Brands and Wstar is the best indicator of ongoing client satisfaction. Our design and production teams have a rapport with Restaurant Brands’ decision makers, which helps us to deliver ideas, manufacturing quality and service beyond expectations.