Our timeline: Eight decades of hard-working apparel
1930s
Started manufacturing fashion gloves
- "Well-fit" was born.
1940s
Manufactured and supplied gloves
to the NZ Armed Forces.
1950s
Company expanded and moved into a purpose built premises
in Upper Queen Street, Auckland Street, Auckland.
1960s
Manufacturing ladies scarves and fashion accessories under brands; Touch of Silk, Ma Cherie, Philippe Monet, Anne Klein, Oscar de la Renta, Pierre Cardin, Echo, Dior, Bill Blass.
1970s
Importing and manufacturing clothing under licensed high-end fashion labels including; French Connection, Monsoon, Rendez Vous, Juke Box, Malcolm Fashions, Outward Bound.
1980s
Opened first retail store - Monsoon on Auckland's Queen Street,
which featured an elephant-led parade on launch day!
1990s
Continued to open fashion stores throughout New Zealand
- Monsoon, Accessory Street, Accessorize.
1990s
Supplier of official Shortland Street
(TV show) merchandise.
1990s
Major sponsor and uniform supplier for the NZ National Cricket Team - The Black Caps. Developed technical innovation MMT - putting the team in black for the first time.
1990s
America's Cup Official Licensed Supporters Apparel
- Peter Blake's Lucky Red Socks Campaign.
2000s
Rugby World Cup Licensed Supporters
Apparel 1999 and 2003.
2000s
Expanded client base; evolved into manufacturing and exporting
uniforms for large global brands including Caltex and Shell.
2010s
Rugby World Cup Official Licensed
Supporters Apparel 2011.
2020s
Continuing to develop global customer base throughout the world.
Honing in on our sustainability values and practices - The Journey.